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The Discipline of Mission is not what it sounds like. This discipline is not about mission statements that purportedly explain a company’s reason for being, like these:
PayPal: To build the Web’s most convenient, secure, cost-effective payment solution.
Intel: Delight our customers, employees, and shareholders by relentlessly delivering the platform, and technology advancements that become essential to the way we work and live.
Sony: To be a company that inspires and fulfills your curiosity.
Mission statements are often esoteric, future-orientated statements filled with feel-good platitudes with which few people will disagree. We believe that mission statements are of little use for a company that wants to add zeros.
Need the Discipline of Mission in Your Organization?
Chick-fil-A is an American fast-food restaurant chain specializing in chicken sandwiches. Headquartered in the Atlanta district of College Park, Georgia, since 1946, it is one of the largest family-owned businesses in America.
The Cathy family, which owns this company of over 2,000 restaurants, operates it based on Southern Baptist beliefs, closing on Sundays, Thanksgiving and Christmas Day. On its website, the company states its philosophy that “everybody’s job at Chick-fil-A is to serve: no matter our title or job description, our reason for coming to work is to generously share our time and talents. Whether it’s treating customers like friends, or serving our communities like neighbors, we believe kindness is a higher calling.”
And they practice what they preach. Chick-fil-A’s restaurant operators give away food year-round to those who need it most: local shelters and soup kitchens, to first responders and victims after a disaster. And they assist their own employees in achieving their higher education goals. Chick-fil-A employees are encouraged to volunteer on company time to pack meals for hungry children, tend to community gardens or help at food banks.
Chick-fil-A believes that working for them is about more than just serving chicken; it’s about having a positive impact in the local community.
"Pulling Profits uses Brad Sugars' and Monte Wyatt's vast experience and deep insights from their work with ACTION Coach to create a handbook for continual improvement at all levels in a company. Pulling Profits offers tools for finding the magic that leads to positive change – including powerful self-assessments that will prepare you for strategic planning. You'll learn how to focus on the job at hand as well as future goals – and create balance in your organization. It's a real breakthrough among business books – wise and inspiring, with clear-cut action steps for measurable results. I can't recommend it highly enough."
"Pulling Profits Out of a Hat shows why it’s so important to look at the small stuff that businesses usually ignore: emotional connections, employee engagement, employee retention, and community. But focusing on these and other overlooked areas of your business, Brad Sugars and Monte Wyatt give you exceptional tools to build exponential growth."
"How do you build a sustainable company? How do you create exponential growth? Brad Sugars and Monte Wyatt know how. In Pulling Profits Out of a Hat, these topnotch businesses and executive coaches have turned their wide-ranging experience into an extraordinarily detailed program for business success. It all starts by placing people over profit and building from there."